Amazon PPC Workshop

The Asian Seller - Amazon PPC Workshop

Learn how to advertise on Amazon


and grow your sales!

With Amazon’s transformation into a highly competitive, pay-to-play platform, PPC needs to become a key component of your winning strategy.

At The Asian Seller's Amazon PPC Workshop, you can gain a solid understanding of the basics of how to hypertarget your prospective buyers on Amazon with advertising!

US: November 19, 26

Eu, Asia, AU: November 20, 27

(see time at the bottom of the page)

Demystifying PPC

PPC is one of the hardest pieces of managing your Amazon business. Once you understand the basics, the sky's the limit for you.

In this LIVE and INTERACTIVE Amazon PPC Workshop, you will learn strategies to create and improve your advertising campaigns that will bring you more exposure, more sales and better ranking on Amazon.


The workshop will consist of live, hands-on training, discussions and strategies that you can use for running your PPC campaigns effectively.


You will learn about each of the ad types available for reaching prospective shoppers wherever they are in their shopping journey, and do a deep dive into Sponsored Products Ads creation.

Whether you are only just starting out or have been running PPC for a while but want to solidify your understanding of the basics, this hands-on workshop is for you!

Amazon PPC Workshop

Meet your trainer

Hi, I’m Ritu Java, CEO of PPC Ninja, a north American company that offers PPC Management Software, PPC Management Services and PPC Education to Amazon sellers and agencies. 

Most people know me from the Amazon PPC world, but I actually started my eCommerce journey 10 years ago with an Etsy store selling jewelry that I designed and manufactured in Japan. I consider myself an accidental nomad having now lived and worked in 4 countries including India, Japan, US and Canada.

I have trained hundreds of sellers on Amazon PPC through live mastermind programs or one-on-one coaching and handled millions of dollars in advertising dollars for our clients. PPC is my passion and my goal is to impart the same excitement for it to all of you!

I have spoken at various international stages around the world. Most recently, I delivered two talks about the latest PPC strategies to about 1,000 Amazon sellers at the Prosper Show in Las Vegas.
PPC Workshop- The Asian Seller

Who is this workshop for?

This workshop is ideal for new or new-ish Amazon sellers who want to learn how to advertise on Amazon, and anyone who wants to go back to the fundamentals of PPC.

If you are looking for proven ways to launch new products with the help of advertising, this workshop is for you.

With the engaging and interactive format of this workshop, you have the opportunity to ask questions specific to YOUR unique advertising needs.

The Asian Seller - PPC Workshop launch

Hear from Ritu how the Amazon PPC Workshop can help you…

See dates & timings at the bottom of the page


DAY 1: Ad Types, Campaign Creation

Day 1 starts with the basics - we do a deep dive into the various ad types, when to use which one and the pros & cons of each.

We will then do a deep dive into Campaign Structure. This is the part that most newbies find extremely confusing and overwhelming.

Ritu will simplify this, and show you her proven step-by-step process of setting up a manual campaign, how to determine bids & budgets, and how to decide whether to target broad match, phrase match or exact match.

Deep dive into Amazon ad types

  • In-depth look at the ad types available to you depending on whether or not you are brand registered.
    • Sponsored Products
    • Sponsored Brands
    • Sponsored Display
  • Video in Search - Understand why this is currently the most effective ad type on Amazon.

The nuts and bolts of PPC campaigns

  • Efficient campaign structures - Learn an efficient way of designing your campaigns
  • Deep dive into match types - Broad, phrase, exact match
  • Bids and budgets - How much to bid and how to budget
  • Setting up a manual campaign - Ritu's blueprint of the ideal campaign 

At the end of day 1 you will be given some homework for creating campaigns.

You will also be given the replay of Day 1's session, so you can go over it again, start implementing what you've learnt immediately.

Between Day 1 and 2, the workshop will continue in the Telegram group. You can come in the group anytime, ask questions or share your learnings as you complete your assignment.

This is where you engage with other attendees and learn from each other's experiences.

DAY 2: PPC Management, Troubleshooting and Diversification

Day 2 is when we start getting into the specifics of Campaign Management, and more advanced ways of targeting.

Ongoing campaign management

  • Fundamentals of Bid Management
  • Key performance indicators for PPC
  • Troubleshooting the Funnel 
  • Negative keywords

Ad type diversification

    • Automatic campaigns
    • Product Targeting Ads
    • Category Targeting Ads

Bonus Topics & Material

  • Navigating Seller Central Campaign Manager to find out where you can access campaigns, portfolios, reports, and live data.
  • Access to a comprehensive PPC Management System (PDF) with timeline recommendations.
  • Understanding indexation and ranking with PPC.
  • Interactive quizzes and screen sharing for you to demonstrate your learning and seek feedback.
  • Ritu will do a LIVE audit of your PPC Campaign structure and suggest ways to modify and improve it (time permitting, limited to 2 people)
The Asian Seller

Exclusive Telegram Group

Mndset Breakthrough Workshop

You will have access to a Telegram group even BEFORE the workshop starts to engage with Ritu and other attendees!

Ritu will be active in the group to answer your questions between Day 1 and Day 2 as well as up to a week after the workshop.

If like most new Amazon sellers, you find PPC overwhelming and confusing, this workshop is for you.

At the end of the workshop, you will be able to:

✔️ Reduce your ACOS by using proven PPC strategies

✔️ Spend your ad dollars wisely and cut wasteful campaigns

✔️ Grow sales by ensuring your ad is seen by the right customers

✔️ Have a good understanding of the different types of Amazon ads, and when to use which

✔️ Leverage video ads - one of the most effective ad types currently

✔️ Design your campaigns effectively so they're easy to manage

✔️ Make informed decisions on how much to bid on which keywords

✔️ Choose the right keywords for your campaigns

✔️ Manage your campaigns on an ongoing basis

✔️ Monitor KPIs that matter

✔️ Optimize your campaigns to maximize your ad spend

✔️ Focus on other aspects of your business instead of spending frustrating hours over PPC

✔️ Become a PPC Ninja!

The Asian Seller - PPC Workshop

Check out what Amazon Sellers have to say

Testimonials-The asian seller-ppc
Testimonials-The asian seller-ppc
Testimonials-The asian seller-ppc
Testimonials-The asian seller-ppc
Testimonials-The asian seller-ppc

Dates & Timings

Amazon PPC Workshop is held over 8 days with LIVE sessions on the 1st day and the 8th day. Between Day 1 and Day 2, you will get homework, and will be able to interact with Ritu in our exclusive Telegram Group.

There will also be live audio-only Voice Chat calls in the Telegram Group.

United States

Here are dates and timings, if you will join the live workshop from the United States.


PT: 4:00 pm - 7:00 pm

CT: 6:00 pm - 9:00 pm

ET: 7:00 pm - 10:00 pm

Europe, Asia, Australia

Here are dates and timings, if you will join the live workshop from Europe, Asia or Australia.


GMT: 12:00 am - 3:00 am

India: 5:30 am - 8:30 am

Singapore / Perth: 8:00 am - 11:00 am

Melbourne: 11:00 am - 2:00 pm

Auckland: 1:00 pm - 4:00 pm

Mag Tan


Will recordings of videos be available
Yes, recordings will be available.

How will sessions be conducted?
Sessions will be live and conducted on Zoom. You need a computer with Zoom and a stable internet connection. You will be able to turn on your video, and speak during the workshop.

I don't have an Amazon seller account yet. Can I still join the workshop?
No, it is not advisable to join this workshop if you do not have an Amazon account yet. Ideally, you should have at least one listing already on Amazon so you can run PPC campaigns on it.

Is this workshop for new or experienced sellers?
This workshop is mainly for new or new-ish sellers who want to understand the basics of PPC management and campaign creation taught in a simple and easy-to-implement way.

Experienced sellers will also have something to learn from Ritu's effective and proven strategies and methods.

Is this only for sellers selling on the Amazon US marketplace?
The principles can be applied to any Amazon marketplace, but we will focus on Amazon US.

What is the cost of Amazon PPC Workshop?
The fee to join is US$247.

First come, first serve!

Ellie ter Haar
The Asian Seller - Amazon PPC Workshop
India Sourcing Network