Leverage Content & Community to Build a True Ecommerce Brand

On this episode of The Asian Seller podcast, Michael Michelini, founder of Global from Asia, and ecommerce SEO agency, Shadstone, talks about ways to build a community around your brand. 

Michael shares best practices to start, develop, engage, maintain and grow a community. He gives tips on leveraging various mediums such as social media, emails, bloggers, and the like. 

Mike Michelini- the asian seller- podcast

Michael is an American social media, e-commerce, and SEO specialist who has lived in China since late 2007. He is a passionate business connector who helps companies do business in China as well as Chinese companies to work in overseas markets.

Episode highlights: 

  • Why invest in off Amazon content and community 
  • When is the right time to start building a community 
  • Starting a community - and the strategy behind a Facebook group for your community
  • Email collection - ways to build an email list with inserts 
  • Email promotions - what to do with the emails you do collect (hint - use it or lose it!)
  • Maintaining the community - similar to email lists, you need to engage or it will lose effectiveness
  • Growing the community - segmenting - make a VIP list, VIP group, brand vs industry naming
  • Making a blog - put content on your brand site, or make a separate blog site
  • Making an influencer gift bag / onboarding - what to do with  your VIP 
  • Launching a new product with this community - how to leverage this to grow your sales

Contact Michael:

Email: michelini@shadstone.com  

Websites: www.globalfromasia.com



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