On this episode of The Asian Seller podcast, we chat with Pierre Poignant, Co-Founder of Lazada, and currently Co-Founder & CEO of Branded.
In 2012, Pierre co-founded Lazada, one of the largest e-commerce marketplaces in Asia building out the largest logistics network in South East Asia.Under his leadership, Lazada scaled to over 80 million customers and processed millions of transactions every day.
![Lazada co-founder, Pierre Poignant - the asian seller lazada-pierre- poignant-the asian seller](http://theasianseller.com/wp-content/uploads/2022/03/Lazada-co-founder-Pierre-Poignant-the-asian-seller-300x300.png)
Pierre joined Lazada originally as its COO where he oversaw tens of thousands of employees and contractors, before taking over the reins as CEO after Alibaba's acquisition from 2018-2020.
Previously, Pierre spent over 8 years at McKinsey in Singapore and Paris focusing on operations and digital transformation.
Episode highlights:
- How did you come about founding Lazada?
- What were some initial challenges you faced when establishing Lazada?
- Why did you decide to sell to Alibaba?
- What advice do you have for entrepreneurs who are looking to start an ecommerce / Amazon FBA business?
- In today's competitive environment, what does it take for an ecommerce business to be successful?
- Where do you see ecommerce headed in the next few years in SE Asia?
- What are the key trends and predictions you have for the aggregation space in 2022?
- What makes Branded different?
- What kind of e-commerce businesses is Branded interested in?