Fireside Chat with Lazada Co-Founder, Pierre Poignant

On this episode of The Asian Seller podcast, we chat with Pierre Poignant, Co-Founder of Lazada, and currently Co-Founder & CEO of Branded.

In 2012, Pierre co-founded Lazada, one of the largest e-commerce marketplaces in Asia building out the largest logistics network in South East Asia.Under his leadership, Lazada scaled to over 80 million customers and processed millions of transactions every day.

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Pierre joined Lazada originally as its COO where he oversaw tens of thousands of employees and contractors, before taking over the reins as CEO after Alibaba's acquisition from 2018-2020.

Previously, Pierre spent over 8 years at McKinsey in Singapore and Paris focusing on operations and digital transformation.

Episode highlights: 
  • How did you come about founding Lazada?
  • What were some initial challenges you faced when establishing Lazada?
  • Why did you decide to sell to Alibaba?
  • What advice do you have for entrepreneurs who are looking to start an ecommerce / Amazon FBA business?
  • In today's competitive environment, what does it take for an ecommerce business to be successful?
  • Where do you see ecommerce headed in the next few years in SE Asia?
  • What are the key trends and predictions you have for the aggregation space in 2022?
  • What makes Branded different?
  • What kind of e-commerce businesses is Branded interested in?

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