Influencer Marketing: Strategies for Amazon & eCommerce

Norman Farrar aka The Beard Guy joins us on The Asian Seller podcast to talk about working with influencers for eCommerce and Amazon. 

Norm is an Amazon, eCommerce, and online marketing expert. He has 20 years of branding experience and is an international public speaker and a podcaster.

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Episode highlights: 

  • Introduction 
  • What is influencer marketing? 
  • Are you seeing an increase in influencer marketing among online sellers? Why?
  • What is the difference between an influencer and a brand ambassador?
  • What are the different types of influencers?
  • What is the objective of influencer marketing - increase reach, branding, sales..? All three?
  • Where and how do they find influencers?
  • What are some ways to approach influencers and pitch products to them?
  • How can Amazon sellers leverage influencer marketing to increase sales / conversions?
  • What are some dont’s or mistakes to avoid?
  • Are there any influencer marketing tools that can be used?
  • About Norm’s new chat agency 

Learn more:

The Chat Agency 

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